HONOR becomes a key partner of the first-of-its-kind relay event, the HONOR Together Relay Run (2 × 21K). An innovator in the world of smart devices and artificial intelligence, the brand is supporting this new racing challenge with a mission to encourage an active lifestyle and demonstrate that high performance in sport and cutting-edge technology can go hand in hand.

Why is HONOR supporting the marathon?

At the heart of HONOR’s philosophy is the drive to keep moving forward, push beyond limits and create technologies that make modern life easier and more inspiring. The marathon is one of the purest sporting expressions of this idea.

For the brand, supporting Wizz Air Sofia Marathon 2026 is a natural step – bringing together endurance, an innovative spirit and the pursuit of outstanding performance. Running means trusting your own pace, while HONOR is here to ensure that every second of the journey is supported by the very best of innovation.

A symbol of shared success: HONOR Together Relay Run

This year, for the first time, the marathon introduces the HONOR Together Relay Run (2 × 21K), allowing the classic 42-kilometre distance to be completed as a team, with two runners sharing the challenge.

For HONOR, the relay carries a deeper meaning. Running as a team is a metaphor for trust, support and being in sync. No great achievement – whether in sport or in the creation of groundbreaking technologies – is an individual effort. It is the result of working together, passing on energy and achieving success as a team.

The HONOR Together Relay Run was created with exactly this idea in mind: to inspire runners to share the marathon challenge with someone close to them, encourage each other along the course and celebrate the achievement together. Because the sweetest victories are the ones you get to share with a friend.

Capture every moment: The perfect duo for sport and everyday life

A marathon is filled with moments worth remembering – from the excitement before the start at Knyaz Alexander I Square and the final push towards the finish line to the embrace with your teammate after the relay handover. Technology can help you capture these emotions and keep track of every step along the way.

HONOR’s ideal sports duo, which you will also be able to discover at the Marathon Expo on October 10 and 11, includes:

• HONOR Magic 8 Pro: The flagship and a true champion of night and sports photography. With its lightning-fast ability to capture motion and intelligent AI features, Magic 8 Pro captures the dynamics of running in remarkable detail. Whether you are training in the early morning or finishing under the city lights, it helps turn every moment into a memorable shot.
• HONOR Watch 6: Your reliable training companion. The most durable smartwatch in the brand’s history offers a record-breaking 35 days of battery life, more than 120 sports modes, as well as precise tracking of heart rate, pace and recovery. With it on your wrist, you can focus entirely on your breathing and your stride, while keeping your key performance metrics close at hand.

Experience the innovations on October 10 and 11

Throughout the race weekend, HONOR will welcome athletes and fans at its special interactive booth in the marathon zone. Visitors will be able to try the devices themselves, explore the world of artificial intelligence and meet the HONOR team.

Ready to take your pace from the course into the world of technology? Choose your relay partner, lace up your running shoes and become part of the HONOR Together Relay Run!